Public safety and response
• The public are prepared to talk to fundraisers despite the pandemic which is positive.
• Showing the public that appropriate PPE (Government recommended PPE) is consistently being used and on display is building public confidence.
• Contactless mandate processing is working well and is something expected by new donors.
• Often fundraisers are being asked by the public why they are back out fundraising F2F despite the pandemic not being over.
• Daily pictures of fundraisers showing full PPE is useful evidence of compliance to risk assessments.
• Risk assessments should be continually referred to and where appropriate, updated in order to keep in-line with changing Government guidelines.
• Copies of risk assessments are being requested by Local Councils to evidence compliance and ensure public safety.
• Regular checks of infection rates / geographical hotspots are a good idea as they are impacting fundraising https://coronavirus.data.gov.uk/#category=utlas&map=rate
• Reviewing and avoiding areas of local lockdown is essential e.g. Leicester, Blackburn and Darwin.
Private Site / Street fundraising
• Access to Private Sites has and continues to be very challenging.
• Footfall and therefore conversations are substantially down (reduced by circa 50%) at Private Sites resulting in reduced donor recruitment averages, particularly on Regular Giving campaigns (1 – 1.5 new donors per fundraiser / day).
• A reduction of almost 80% in Street Fundraising activity versus pre COVID 19.
D2D fundraising
• Licensing Councils are continuing to allow F2F fundraising activity but it must be in-line with IOF and Government guidelines.
• Averages new donor recruitment on D2D is similar to prior to the pandemic (2.5 – 3 new Regular Giving donors and 5 – 6 new Lottery players per fundraiser / day) with more conversations taking place as more people are home due to the pandemic.
• There has been a substantial increase in D2D fundraising (circa 50% more than pre-COVID 19) activity which could present more clashes and pressure on territory going forwards which needs to be considered.
• Territory planning to avoid households with a higher propensity of potentially shielding donors is an important consideration.
Fundraising performances
• Masks and visors are making it sometimes hard for fundraisers (steaming up, voice projection, length of conversation, maintaining energy levels).
• Daily feedback from fundraisers is really valuable and where possible should include number of stops / doors opened, number of interactions, public comments both positive and negative as well as how the day has gone from the fundraisers perspective.
• Initial performances are being achieved by the most experienced fundraisers as part of the initial test re-start activity. Results could be diluted when more fundraisers go out with less experience.
• Potential new donors are keen to support but want a lower ask i.e. under £10 or variable ask per month on Regular Giving campaigns.
• There has been quite a strong desire from new donors to show their support through giving a one-off donation as opposed to a regular financial gift.
• Fundraisers are working shorter shifts in less locations which is providing “breathing space” for the public.
• Telephone fundraising continues to build momentum with the development of more F2F fundraisers becoming more competent at this channel of fundraising instead of F2F fundraising due to a lack of F2F activity / furloughing.